I’m reading what I believe will be the most influentional book I read this year.
Why do some ideas thrive while others die? And how do we improve the chances of worthy ideas? In Made to Stick, accomplished educators and idea collectors Chip and Dan Heath tackle head-on these vexing questions. Inside, the brothers Heath reveal the anatomy of ideas that “stick” and explain sure-fire methods for making ideas stickier, such as violating schemas, using the Velcro Theory of Memory, and creating “curiosity gaps.”
It is impacting my preaching already … and I have a chapter or two to go.
I’m recommending this book to pastors: for preaching … and for vision casting.
Is it new material? No, not quite. But it packages those ideas into a useable format. The authors even use their ideas in the writing of the book.
Tonight I preached probably my shortest and most effective sermon (and like I said, I’m still working my way through the book.)
It’s more than worth the $20 or so.